About MandM Direct


Our journey began in 1987 by selling end of line sports products directly to customers in the UK. Now more than 30 years on, we're one of Europe's leading online off-price retailers - with over 2 million active customers.

Our name MandM Direct originates from the first names of our founders Mark Ellis and Martin Churchward (the 'two Ms').

So MandM stands for Mark and Martin Direct!

We have dedicated local market websites in the UK, Germany, France, Netherlands, Denmark and Poland as well as dispatching to another 20+ countries worldwide.

In 2014 MandM Direct Ltd, we were purchased by Danish fashion group Bestseller. Bestseller is owned and run by Anders Holch Povlsen after inheriting the business from his parents the company has gone on to become one of the largest in the fashion retail industry.

Our success is down to our commitment and passion for seeking out the biggest fashion, sport and outdoor brands at unbeatably low prices all year round, to make sure you get even more for your money.


At MandM Direct we’re proud to be different.

We always offer big brands at low prices, from fashionable on-trend styles to sportswear essentials - we pride ourselves on our huge range of the best quality products.

Unlike other online retailers, we don't do discount codes or promotions - just your favourite brands all with up to 75% off the RRP.

Big Brands - Low Prices


The answer is simple - we buy directly from brands, licensees and suppliers.

All of our recommended retail prices are independently obtained from the brand. We aren't an outlet retailer or a private site retailer; we purchase all of our stock and deliver it directly to you from our warehouse within 24 hours.

Just like you, we're always hunting for a bargain and know how to shop smart. With the skills and commitment to negotiate the lowest prices possible our buyers are always looking for opportunities to buy quality brands and on-trend pieces at great prices.

Over time we've built long-term relationships with many companies and currently stock over 150 brands, ranging from big household names to up-and-coming labels.

To ensure we get you the best deals with huge savings for you means the way we buy stock can be varied, this can lead to us not always getting the same products back in stock. So make sure you're quick, because once it's gone, it really is gone!


Teenage Cancer Trust is the only UK charity dedicated to improving the quality of life and chances of survival for young people with cancer aged between 13 and 24. The charity funds and builds specialist units within NHS hospitals, bringing young people together so they can be treated by teenage cancer experts.

Our partnership with Teenage Cancer Trust began in 2005. Since then, with your support, we've managed to raise over £1.9 million.

Our Partnership With Teenage Cancer Trust


MandM Direct were voted 4th best clothing, shoes and accessories website in the November 2015 edition of Which? Magazine.

We'd like to say a huge thank you to all our customers for this achievement - we couldn't be more proud and it's all thanks to you and your support!



1987 Mark Ellis and Martin Churchward found the business when they start selling end of line clearance sports products.
1991 Started trading as MandM Sports Ltd.
1998 MandMSports.co.uk launches.
2004 Management buy-out led by Mike Tomkins in partnership with ECI Partners LLP.
2005 The company is re-branded as MandM Direct Ltd to reflect our fashion, sport and outdoor offer.
2005 Started our long term partnership with Teenage Cancer Trust.
2007 Won Consumer Category for Outdoor Pursuits, Sports at the ECMOD Awards. TA Associates take controlling stake in MandM Direct and Mike Tomkins becomes the Non-Exec Chairman.
2008 Awarded 2nd place in Sunday Times Fast Track.
2009 MRG/Hitwise Top 100 Award winner for 2009 - Clothing, Apparel and sportswear.
Reached over £600,000 raised for Teenage Cancer Trust.
2010 Won Drapers Etailer of the Year, Drapers Best Etail Marketing Initiative and Drapers Best Pure-Play Etailer.
Won BT Retail Week Technology Award.
2012 The company celebrated its 25th Anniversary.
2013 Reached £1 million fundraising for Teenage Cancer Trust.
2014 MandM Direct became part of BESTSELLER UNITED A/S, and revenues surpassed £120 million.
2014 Winner of the Best Mobile Site Retail Week award.
2015 Reached 95% satisfaction rating on Feefo.
Voted 4th best Clothing, Shoes and Accessories website in the November 2015 edition of Which? Magazine.
MandM Direct celebrate 10 years of supporting Teenage Cancer Trust.
2017 £1.5 million raised for Teenage Cancer Trust.
The company celebrated its 30th Anniversary.
Highly commended in Men's Running and Women's Running magazine readers awards for best retailer.
2018 Reached 2 million happy customers.


Company Information

Registered in England 5069228

VAT number GB 299 1526 60

WEEE Regs Compliance

We take compliance with environmental regulations conscientiously and as such are members of the Valpak "Distributor Take-back Scheme" for compliance with the Waste Electrical and Electronic Equipment Regulations 2006. Under this scheme the following advice for recycling WEEE products is offered to customers:

  • Batteries for disposal should be placed in appropriate receptacles which are generally provided at most major supermarkets.
  • Electrical/electronic products may be disposed of at Designated Collection Facilities (DCF).

The WEEE symbol indicates that the produce should not be disposed of in domestic bins for onward transfer to landfill sites, but should be disposed of in a WEEE specific waste stream (ie at a DCF).

Customers are encouraged to assist in this compliance as we are all responsible for the protection of both the environment and human health as WEEE items can contain hazardous substances which may be released if disposed of incorrectly. For further information on your local Designated Collection Facilities, customers can visit www.recycle-more.co.uk Any customer queries on WEEE Regs Compliance may be directed to environmental@mandmdirect.com.

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